TwoScore was founded to work exclusively with small and mid-sized credit unions. While many firms offer services to this group, they often use a "one-size-fits-all" approach to marketing that doesn't cater to the unique needs of smaller institutions
A day in the life of a credit union marketer can bring anything from assembling a trade show booth display, to dealing with the fallout from a down website, to crafting a response for a negative online review... and that's just the tip of the iceberg! With credit union marketers having so many roles, it's easy to feel[…]
We share our expertise in marketing strategy, organizational culture, branding, and strategic planning with credit union partners all across the country.
TwoScore was founded out of a love for credit unions and the belief that small credit unions are vital to this industry. As former credit union employees, we know the unique challenges small credit unions face in today's market. TwoScore channels our passion for the industry and the wonderful people within it to help credit unions reach their strategic goals through marketing.
A credit union veteran, Amanda has many years of marketing experience in credit unions ranging in size from $37 million to $200 million in assets. Her unique approach to marketing and passion for organizational culture and employee engagement has made TwoScore a vital partner of many credit unions across the United States.
Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition.
When she's not busy helping credit unions succeed, you can find her reading history books, watching her beloved Kentucky Wildcats basketball team, trying out a gourmet recipe, or planning her next travel adventure. As you may have guessed, she’s a bit of a Francophile! Don't be surprised if you also see her guest lecturing at a local university, sharing her love of marketing with undergraduate students.
Liz joined TwoScore in 2016, bringing with her over five years of marketing experience at a mid-sized credit union. She has been an active leader in the credit union space through participation in Crash the GAC, involvement with her local credit union chapter, and the leading of several training presentations at industry conferences/events. In addition to her credit union efforts, Liz recently obtained her Masters of Business Administration at Capital University in Columbus.
Outside of credit union-land, you’re likely to find Liz getting her Zen on at a local yoga studio, strolling through downtown Columbus with her pup Kobe, or writing about holistic money management on her personal blog.
To help credit unions thrive by providing invaluable solutions they can afford while inspiring and empowering their leaders and future leaders to take the industry to new heights.
We believe accountability is a crucial part of success.
"Accountability breeds response-ability" – Steven R. Covey
Because we are entrepreneurs, accountability is one of our most closely-held values and takes many different forms. First, we’re accountable to ourselves by striving every day to reach our personal and professional goals. We’re also accountable to our clients by doing what we say we will when we say we’ll do it in order to be a dependable resource for them. Lastly, we bring accountability to our partnerships by holding our clients accountable to their goals, plans, and vision for the future.
We believe success involves collaboration.
"The achievements of an organization are the results of the combined effort of each individual" – Vince Lombardi
There is no silver bullet to success. We love working with credit unions that aren’t afraid to roll up their sleeves and are as committed to doing the hard work as we are. This philosophy also extends to business partners and trade organizations, as collaboration makes us stronger and helps the entire industry move forward.
We believe in empowering the leaders of today and tomorrow.
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." – John Quincy Adams
Our partnerships are so much more than providing marketing insight. CEOs and executives of small credit unions wear many hats, and through these relationships we end up wearing many hats ourselves including coach, mentor, and trusted advisor. The end results of this work are increased time and revenue, which allow our clients more freedom to lead their credit unions to success.
We believe in dreaming big.
"The future belongs to those who believe in the beauty of their dreams." – Eleanor Roosevelt
TwoScore was born from a dream and the belief that you can accomplish anything with passion and hard work. Our company is made better through employees supporting and encouraging each other to achieve their dreams. This encouragement to dream big extends to our clients as well, as their smaller size should not be perceived as a roadblock for them to enhance their members’ experience and improve their financial well-being.
We believe marketing gets results.
"You may never know what results come from your action. But if you do nothing, there will be no result." – Gandhi
We treat every dollar of our clients’ budgets as if it were our own. By approaching marketing from a financial perspective, it keeps our clients’ brands alive, aligns everyone in the organization, helps them stay relevant to members, and ensures success in the form of 200%, 300%, 500%, and even higher ROI percentages. It’s those results that allow our clients to thrive, innovate, and continually make an impact in the lives of their members and those in the community.
We believe the more balanced and healthy we are, the better we are for our clients, personal relationships, and ourselves.
"I believe that being successful means having a balance of success stories across the many areas of your life. You can’t truly be considered successful in your business life if your home life is in shambles." – Zig Ziglar
Time away from the office is mandatory at TwoScore. Whether it’s taking time to work out regularly or completely unplugging on a vacation to recharge, we are able to be the best versions of ourselves by making health, family, and balance a priority. This practice ensures the fresh ideas and high energy that we bring to every client interaction.
We believe our relationship with our clients comes above all else.
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." – Steve Jobs
We understand that small credit unions especially want and need strong relationships with their vendor partners. While we do offer valuable marketing expertise to our clients, it is the strong relationships we develop that are invaluable. We strive to delight our clients with regular communication, support, inspiration, and showing them the results of our collaborative efforts. This helps us continually innovate, improve, and identify opportunities for sustainable success.
We believe in choosing gratitude.
"“Gratitude opens the door to the power, the wisdom, the creativity of the universe. You open the door through gratitude." – Deepak Chopra
We believe gratitude is the catalyst for the kind of positive thinking that changes the world. Starting each day thankful for the opportunity to help credit unions and pursue our dreams gives us the optimistic attitude and vivacious energy that inspires our clients and is contagious to the world around us.
We believe in the importance of personal development.
I am not afraid of storms for I am learning how to sail my ship." - Louisa May Alcott
Personal development is the foundation on which our business is built. We believe that if we’re not growing every day, we’re falling behind for our clients and ourselves. To us, personal development means always challenging ourselves to step outside our comfort zones and being curious about everything around us. From learning French and pursuing an MBA to learning to become a digital video guru and mastering photography, our constant thirst for knowledge gives us the ability to tackle projects from a unique perspective.
We believe in focusing on your strengths.
"Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." – Albert Einstein
We believe greatness occurs when people maximize their unique gifts and talents, not when they magnify their weaknesses. We see this in our industry daily – the credit unions that know where they excel instead of trying to be all things to all people are the ones thriving in the market. That’s why we seek to build an environment where TwoScore thrives from the individual expertise of our team members making us collectively stronger for our clients.
"Amanda Thomas of TwoScore is a great resource for small credit unions that are looking to take their marketing to the next level. Her understanding of the credit union movement and the challenges small credit unions face, combined with her marketing expertise, are a combination that set her apart."
"We have been with TwoScore for 2 years and it's been the best decision we've ever made! Being a small credit union, with limited resources, we struggled with our marketing. Our first year with Amanda was such a success that our board did not hesitate to sign with her again for 2016. We have seen solid growth in our loan portfolio since signing on with TwoScore. Amanda and Liz are talented, creative, knowledgeable and a pleasure to work with!"
"We have an extension of our credit union by the expertise Amanda Thomas and Liz Garster offer. The biggest difference with TwoScore and our prior marketing 'attempts' is we have cheerleaders marketing and strategically assisting in reaching our goals."
"My credit union was looking for marketing help and was referred to working with Amanda and TwoScore. I am so happy to have taken that recommendation. TwoScore has helped Lake County Educational FCU better connect with its members. They have helped us come up with great campaigns to help our members save money by doing business with us. We have grown our loan portfolio and have hit our annual goals for the past three years. I look at TwoScore as not just a vendor, but part of our team.