A boutique marketing firm for small and mid-sized credit unions.
 

ABOUT OUR TEAM

Why are we so passionate about credit unions? Because we are ALL former credit union marketers and, in fact, many of us have also worked in frontline positions, such as receptionist, branch supervisor and tellers. This gives us a unique understanding of the demands placed on executive leadership to demonstrate growth and the daily challenges that affect member-facing staff.

2019 TwoScore-1-15.jpg

Amanda thomas | founder & president

A credit union veteran, Amanda has many years of marketing experience in credit unions ranging in size from $37 million to $200 million in assets. Her unique approach to marketing and passion for organizational culture and employee engagement has made TwoScore a vital partner of many credit unions across the United States.

Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition.

When she's not busy helping credit unions succeed, you can find her reading history books, watching her beloved Kentucky Wildcats basketball team, trying out a gourmet recipe, or planning her next travel adventure. As you may have guessed, she’s a bit of a Francophile! Don't be surprised if you also see her speaking outside of credit unions, sharing her love of marketing, culture, and leadership with others.


2019 TwoScore-1.jpg

LIZ GARSTER | Vice president of marketing & client services

Liz joined TwoScore in 2016, bringing with her over five years of marketing experience at a mid-sized credit union. She has been an active leader in the credit union space through participation in Crash the GAC, involvement with her local credit union chapter, and the leading of several training presentations at industry conferences/events. In addition to her credit union efforts, Liz recently obtained her Masters of Business Administration at Capital University in Columbus.

Outside of credit union-land, you’re likely to find Liz attending or teaching a yoga class, hiking the Cuyahoga Valley National Park with her husband and pup Kobe, or helping women through her intuitive eating coaching side hustle.


2019 TwoScore-1-3.jpg

tara kochansky | director of client experience

Tara joined TwoScore in 2018 to help credit unions tell their powerful and impactful stories in a client management capacity. Prior to joining TwoScore, Tara began her work in financial services as a bank teller, working her way up through supervisor and loan officer. She eventually transitioned to credit unions, working in marketing roles for most of her tenure.

When she’s not delighting clients at TwoScore, Tara enjoys spending time with her family or relaxing with a good book or playlist. Or, when she’s up for an adventure, you may find Tara underwater as a Certified Advanced Open water Scuba Diver!

 
GIRAPH1.jpg

Meet Our Creative Partner, Gira{ph}!

Success in the credit union industry is all about collaboration. That’s why TwoScore has partnered with Gira{ph}… to help our clients with their creative design needs in order to fulfill marketing campaigns and other initiatives seamlessly from beginning to end.

Like us, the Gira{ph} team is comprised of former credit union marketers and designers from diverse backgrounds, who have a passion for unique creative and design that creates connections and chemistry. Together, TwoScore and Gira{ph} operate as one boutique marketing firm to serve all of our credit union clients’ creative and marketing needs.

Learn more about how we partner together

 

shutterstock_556081657.jpg
 

our core values

We believe these 10 things to be true.

 
TS_VALUEICONS_1_0919.png

We believe accountability is a crucial part of success.

"Accountability breeds response-ability" – Steven R. Covey

Because we are entrepreneurs, accountability is one of our most closely-held values and takes many different forms. First, we’re accountable to ourselves by striving every day to reach our personal and professional goals. We’re also accountable to our clients by doing what we say we will when we say we’ll do it in order to be a dependable resource for them. Lastly, we bring accountability to our partnerships by holding our clients accountable to their goals, plans, and vision for the future.


TS_VALUEICONS_2_0919.png

We believe success involves collaboration.

"The achievements of an organization are the results of the combined effort of each individual" – Vince Lombardi

There is no silver bullet to success. We love working with credit unions that aren’t afraid to roll up their sleeves and are as committed to doing the hard work as we are. This philosophy also extends to business partners and trade organizations, as collaboration makes us stronger and helps the entire industry move forward.


TS_VALUEICONS_3_0919.png

We believe in empowering the leaders of today and tomorrow.

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." – John Quincy Adams

Our partnerships are so much more than providing marketing insight. CEOs and executives of small credit unions wear many hats, and through these relationships we end up wearing many hats ourselves including coach, mentor, and trusted advisor. The end results of this work are increased time and revenue, which allow our clients more freedom to lead their credit unions to success.


TS_VALUEICONS_4_0919.png

We believe in dreaming big.

"The future belongs to those who believe in the beauty of their dreams." – Eleanor Roosevelt

TwoScore was born from a dream and the belief that you can accomplish anything with passion and hard work. Our company is made better through employees supporting and encouraging each other to achieve their dreams. This encouragement to dream big extends to our clients as well, as their smaller size should not be perceived as a roadblock for them to enhance their members’ experience and improve their financial well-being.


TS_VALUEICONS_5_0919.png

We believe marketing gets results.

"You may never know what results come from your action. But if you do nothing, there will be no result." – Gandhi

We treat every dollar of our clients’ budgets as if it were our own. By approaching marketing from a financial perspective, it keeps our clients’ brands alive, aligns everyone in the organization, helps them stay relevant to members, and ensures success in the form of 200%, 300%, 500%, and even higher ROI percentages. It’s those results that allow our clients to thrive, innovate, and continually make an impact in the lives of their members and those in the community.


TS_VALUEICONS_6_0919.png

We believe the more balanced and healthy we are, the better we are for our clients, personal relationships, and ourselves.

"I believe that being successful means having a balance of success stories across the many areas of your life. You can’t truly be considered successful in your business life if your home life is in shambles." – Zig Ziglar

Time away from the office is mandatory at TwoScore. Whether it’s taking time to work out regularly or completely unplugging on a vacation to recharge, we are able to be the best versions of ourselves by making health, family, and balance a priority. This practice ensures the fresh ideas and high energy that we bring to every client interaction.


TS_VALUEICONS_7_0919.png

We believe our relationship with our clients comes above all else.

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." – Steve Jobs

We understand that small credit unions especially want and need strong relationships with their vendor partners. While we do offer valuable marketing expertise to our clients, it is the strong relationships we develop that are invaluable. We strive to delight our clients with regular communication, support, inspiration, and showing them the results of our collaborative efforts. This helps us continually innovate, improve, and identify opportunities for sustainable success.


TS_VALUEICONS_8_0919.png

We believe in choosing gratitude.

“Gratitude opens the door to the power, the wisdom, the creativity of the universe. You open the door through gratitude." – Deepak Chopra

We believe gratitude is the catalyst for the kind of positive thinking that changes the world. Starting each day thankful for the opportunity to help credit unions and pursue our dreams gives us the optimistic attitude and vivacious energy that inspires our clients and is contagious to the world around us.


TS_VALUEICONS_9_0919.png

We believe in the importance of personal development.

I am not afraid of storms for I am learning how to sail my ship." - Louisa May Alcott

Personal development is the foundation on which our business is built. We believe that if we’re not growing every day, we’re falling behind for our clients and ourselves. To us, personal development means always challenging ourselves to step outside our comfort zones and being curious about everything around us. From learning French and pursuing an MBA to learning to become a digital video guru and mastering photography, our constant thirst for knowledge gives us the ability to tackle projects from a unique perspective.


TS_VALUEICONS_10_0919.png

We believe in focusing on your strengths.

"Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." – Albert Einstein

We believe greatness occurs when people maximize their unique gifts and talents, not when they magnify their weaknesses. We see this in our industry daily – the credit unions that know where they excel instead of trying to be all things to all people are the ones thriving in the market. That’s why we seek to build an environment where TwoScore thrives from the individual expertise of our team members making us collectively stronger for our clients.