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Posts in strategic planning

A Story About Good Marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to keep the audience[…]

The Champagne Lovers Guide to Marketing

Because of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines.  So, when I had the opportunity to try Dom[…]

Is Your Marketing Plan Missing This One Element?

Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc.  A marketing plan, if done properly, is the[…]

Strategic Planning Dos and Don'ts

Article originally featured on CUInsight.com.

3 Questions to Ask Before Starting Your Marketing Plan

Article originally featured on CUInsight.com. 

Giving Your Marketing a Second Chance.

Article originally featured on CUInsight.com.

Stop Budget Shaming Your Credit Union

Article originally featured on CUInsight.com. One of the most popular questions I am asked as a marketing consultant is “how much should we have in our marketing budget?”  The “formulas” and rules of[…]

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