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Posts in member experience

A Story About Good Marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to keep the audience[…]

The Champagne Lovers Guide to Marketing

Because of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines.  So, when I had the opportunity to try Dom[…]

The Blockbuster Movie In Your Credit Union

Humans love stories.  Without stories, we wouldn’t have movies or music or art.

The Secret to Great Marketing

Hi, my name is Amanda and I am a credit union junkie.  “Hi, Amanda!”

3 Ways to Differentiate Your Service with Coaching

Ask a credit union’s leadership or staff what truly sets them apart from a bank and they’ll almost always drop the S word: Service. Go a step further by asking them how their service delivery makes[…]

Employee Engagement: Your Marketing's Secret Weapon

Article originally featured on CUInsight.com.

7 Must-Haves For Your Next Credit Union Marketing Campaign

Embrace Your Inner Scrapiness

Article originally featured on CUInsight.com. 

How To Avoid Marketing #Fails

Article originally featured on CUInsight.com.

The Best (And Worst) Ways to Respond to a Negative Review

  I penned my angriest Yelp review on a rainy Saturday, parked in my car on a Grand Rapids, Michigan side street while I ate my sandwich in a quiet rage. My husband and I had just arrived in the city[…]

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