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Posts in management

A Story About Good Marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to keep the audience[…]

The Champagne Lovers Guide to Marketing

Because of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines.  So, when I had the opportunity to try Dom[…]

The Secret to Great Marketing

Hi, my name is Amanda and I am a credit union junkie.  “Hi, Amanda!”

Is Your Marketing Plan Missing This One Element?

Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc.  A marketing plan, if done properly, is the[…]

Strategic Planning Dos and Don'ts

Article originally featured on CUInsight.com.

Want to Stand Out? Here's One Simple Thing You Can Do.

Article originally featured on CUInsight.com.

Stop Budget Shaming Your Credit Union

Article originally featured on CUInsight.com. One of the most popular questions I am asked as a marketing consultant is “how much should we have in our marketing budget?”  The “formulas” and rules of[…]

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