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Posts in budgeting

Is Your Marketing Plan Missing This One Element?

Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc.  A marketing plan, if done properly, is the[…]

Stop Budget Shaming Your Credit Union

Article originally featured on CUInsight.com. One of the most popular questions I am asked as a marketing consultant is “how much should we have in our marketing budget?”  The “formulas” and rules of[…]

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